1. How can BookYourAthlete help my business grow through marketing?
BYA will provide unprecedented exposure through different marketing streams that include social media, appearances and full-scale endorsements. In each of these marketing avenues one can see different results. If utilized correctly, social media can provide a business with a mass-marketing tool that incorporates these idolized professional athletes. A third-party “tweeting” provides unbiased input about the services a business can provide. This will drive traffic to your businesses website and/or products since these messages are being delivered to a mass audience.
2. What does a full-scale endorsement include?
A full-scale endorsement includes a business utilizing the athlete’s marketability to their fullest advantage. This would include the athlete using social-media capabilities to reference your business/product(s) on an ongoing basis. Whenever appropriate, the player would use your product for the public to see – which would lead to the star effect, in which admirers of the athlete strive to be just like him/her. A full-scale endorsement would also include occasional guest speaking at certain charity events or corporate events in which a message would be conveyed to the entire work force about your product.
3. What does a social media promotional campaign entail?
A social media promotional campaign typically consists of 4-5 tweets that will be distributed to their followers. Our team of social media experts would work directly with the business to compose these promotional tweets. These tweets would allow information to be conveyed on a national level to a group that exceeds 60,000+ people. One could also simply have an athlete tweet about an upcoming event which in turn would increase the chatter and attendance at the event.
4. Ok, I understand 40 million+ people visit Twitter daily – so how can my business reach out to the greatest number of people?
You are correct. Twitter has revolutionized how one retrieves information. Think back 20 years ago, when barely anyone used the internet as a new source. Now a days, one can be anywhere and find breaking news with the click of a button on their mobile device. In order for your tweets to stand out among the rest, a prominent athlete with many followers could do giveaways for every “re-tweet” which would cause the composed tweet to be tweeted around. Each of these tweets would contain certain “hash-tags” which would provide the opportunity for it to trend on both a local and national basis.
5. What is the typical cost of a social media promotional campaign?
Each campaign varies on price as it is dependent on the athlete of your choice. We have an extensive system that attributes the cost of each campaign to the many determining factors that include, the number of followers, athlete’s interaction with fans (followers), how open they are to questions and past promotions. A typical campaign can range anywhere from $1,500-4,000, and again depends on the athlete you choose to have endorse your business.
6. What is considered a successful campaign?
This is a great question. Before we embark on any promotion, whether it’s a social media campaign, appearance or full-scale endorsement, we always ask our businesses to provide their desired results. Believe it or not, these desired results vary with each business. Some businesses are looking to increase their brand recognition, while others are looking to notify the general public about a new product being released, a promotion they are currently running or an upcoming event. A successful marketing campaign is truly all about achieving these goals we originally set forth.
7. If I were to move forward with a social media campaign, how long does this last?
A social media campaign typically consists of 4-5 tweets. These 4-5 tweets could be dispersed over any time-frame whether it’s 4 days or 4 weeks. Each campaign will have certain objectives and goals that will be met, and both BYA and the business will decide the necessary duration of the campaign in order to achieve these goals set forth.